9 events produced
5,553 store visitors on event days
6.6M+ impressions earned
1,829 registrations
9 activations across 7 stores, March to July 2026. Turning Google's AI into something people can walk into, touch, and take home. Every event in this series put a custom Gemini Gem at its center - mixing drinks, running trivia, shooting headshots, generating trading cards, planning bike routes. The premise held across a music festival, a marathon, a Pride concert, an All-Star weekend, and Comic-Con: when AI is the thing you do rather than the thing you're shown, people stay longer, engage deeper, and buy more.
Google Store Aventura · Ultra Music Festival weekend · March 2026 Producer with 1000heads
857 store visitors, up from 322 the previous Sunday
115 Gemini Gem Demos
Concept: A first-of-its-kind activation built on a simple translation: turn Gemini's abstract capability into a drink you can hold. Partnering with juice bar Cure Cocktails, a custom Gem curated a personalized beverage for each guest based on their taste and mood. A live set from DJ Michel Attie borrowed the energy of Ultra weekend and pulled mall traffic through the door.
Outcome: Store traffic hit 857 visitors, a 166% increase over the previous Sunday. The Gem was the lightbulb moment - guests who came for a free drink stayed to ask what else it could do, and 115 of them went through a full product demo. The DJ functioned as the pull-in mechanism, giving the store a reason to stand out in a competitive high-traffic mall environment. 53 emails were captured on-site. The model proved repeatable enough to recommend as a festival-circuit series.