9 events produced
5,553 store visitors on event days
6.6M+ impressions earned
1,829 registrations
9 activations across 7 stores, March to July 2026. Turning Google's AI into something people can walk into, touch, and take home. Every event in this series put a custom Gemini Gem at its center - mixing drinks, running trivia, shooting headshots, generating trading cards, planning bike routes. The premise held across a music festival, a marathon, a Pride concert, an All-Star weekend, and Comic-Con: when AI is the thing you do rather than the thing you're shown, people stay longer, engage deeper, and buy more.
Google Store Chelsea · NYC Pride · Youtube Presents Concert · June 2026 Producer with 1000heads
56 guests, intimate format
+12 % attendance vs. prior concerts
~24K earned social views
Concept: An intimate Pride-weekend concert with YouTube Music artist MEEK, staged inside the Chelsea store. Rather than building a competing visual identity, the event creative wrapped the store's existing Pride campaign - digital screens, staging, lighting, and decor extended assets that were already there, so the concert read as the culmination of the campaign rather than a separate thing sitting inside it.
Outcome: Guests played Pride trivia through a Gemini Gem while queuing, then received branded fans printed with MEEK's lyrics. The fans did more work than swag usually does: guests waved them outside in line, clacked them through the performance, posed with them, asked MEEK to sign them, and took them home. MEEK's announcement and recap posts drew roughly 24,000 views across in-feed and Stories, and she reshared attendee content to her own Story. Outdoor activation elements converted passersby into same-day registrations.