9 events produced
5,553 store visitors on event days
6.6M+ impressions earned
1,829 registrations
9 activations across 7 stores, March to July 2026. Turning Google's AI into something people can walk into, touch, and take home. Every event in this series put a custom Gemini Gem at its center - mixing drinks, running trivia, shooting headshots, generating trading cards, planning bike routes. The premise held across a music festival, a marathon, a Pride concert, an All-Star weekend, and Comic-Con: when AI is the thing you do rather than the thing you're shown, people stay longer, engage deeper, and buy more.
Google Store Newbury Street · Boston Marathon · April 2026 Producer with 1000heads
Best-in-year sales day for the location
350 store visitors, up from 100 the Monday before
350 Giveaways
Concept: On Marathon Monday, Newbury Street is a wall of people who have somewhere else to be. Meet Me At Google turned the store into the thing they needed - a refresh-and-recharge stop for spectators and runners - and used a Nano Banana photo booth as the hook for product discovery once they were inside.
Outcome: The win came from the street, not the storefront. Roaming brand ambassadors carrying handwritten, personalized signs cut through marathon noise in a way no fixed placement could, pulling spectators directly into the store. Traffic rose 293% over the previous Monday and sales rose 35% year over year, with the lift concentrated in premium hardware including Pixel Fold and the Pixel 10 series. Moving the hospitality station outside the entrance maximized pull-in while keeping the sales floor clear for real conversations.